Monthly Archives: March 2021

The Advantages of Agile Software Development

software development

When you’re looking for a software development team, what’s most important. Price? Timeframe? It’s easy to make these most important. Rather, what you should be looking at is their process. Today we’re going to discuss the benefits of agile software development methodology, and why its alternatives aren’t as effective. What is agile software development? Agile […]

Is Bounce Rate Important for Website Design?

website design

You may have heard about bounce rate, especially if you’ve had anything to do with website design. It’s a contentious issue with website design specialists all over the world seemingly split on its importance. We thought we’d take a deeper look into bounce rate, and what it means for your business. What is bounce rate […]

Reasons an Artificial Intelligence Chatbot Improves Customer Service

artificial intelligence chatbot

Deploying an artificial intelligence chatbot on your website can have a stack of benefits, for you and your customers. For you, it takes mundane enquiries away from staff who could be doing more important work. It also turns your website into a more effective sales machine. But, as we know, customers should be at the […]

CRM Marketing: What is Lead Scoring?

crm marketing

One of the often-overlooked functions of a CRM is lead scoring. We tend to put a lot of emphasis on workflows, sales automation and building process that make life easy for the sales team. But lead scoring often gets forgotten, and there are plenty of reasons why it shouldn’t be. Lead scoring is the art […]

The Best CRMs for Your Business

crms

So, your business is growing, leads are coming in thick and fast, but you’re still not converting the way you hoped? CRMs are a simple tool that improves efficiency, productivity and helps you convert more leads. With a range of functions such as leads scoring, automated customer communications and collaboration tools, your sales team can […]

How the Right Software Boosts Employee Engagement

software

When you think about high-quality software, we often focus on the technical side of things. But the truth is, great software can have a huge impact on your culture and staff engagement. Here’s why investing in software development gives you plenty of benefits beyond the obvious. Why employee engagement matters Firstly, let’s look at why […]

Is Artificial Intelligence Really Taking People’s Jobs?

artificial intelligence

The world is in a difficult place right now, with so much uncertainty around us. So, it’s natural for people to start worrying about job security. For years, people have feared artificial intelligence is taking jobs from humans, but how true is that in reality? Certainly, machines have helped speed up production in factories. Rather […]

Reasons Why Sales Slip Through the Cracks

Sales are what keep a business going, so it’s frustrating to see them falling through the cracks. Here’s the scenario: You’ve increased the amount of leads you’re getting, but sales aren’t increasing. It’s disheartening, because it feels like you’re so close yet so far. The fact is though, it takes more than just a few […]

What is API Integration and How Does it Help Your Business?

api integration

Have you ever wondered how different platforms and applications talk to each other seamlessly? In most cases, it’s thanks to API integration. API integration is used in so many businesses, for functions you may not even think about. Here’s how APIs can help expand and improve your business. What is API integration? Firstly, let’s discuss […]