It feels like everybody has an app today. You favourite sports clubs, food outlets and everything in between. One of the key pillars of successful marketing is to meet your customers where they already are. This couldn’t be truer when it comes to mobile apps, because we spend so much time on phones and devices. To keep up with the game, you’ll need an app developer in Melbourne who really knows how to deliver value software development, but the return on investment is definitely there.
Here’s 5 ways a mobile app can take your business to the next level.
Building your brand
Brand recognition is crucial in today’s busy world, because we’re exposed to so much. If you’ve got branding that stands out, be it colours, logos or just the way you interact with customers, you’re already a step ahead. You can take another step ahead by using an app to further build your brand. You’re right there on people’s phone, so they’re being reminded you exist every time they see your logo.
Giving you a sales boost
Firstly, apps are great for generating repeat business. Customers have downloaded your app, so they must be a fan of what you offer. Your social media marketing specialists can encourage users to download your app for exclusive deals. That’s where you can really target your sales, either with regular discounts or even flash sales to clear old stock.
Better customer connections
Customers love to interact with businesses. With linking capability with your social sites, customers are encouraged to share your business amongst their friends. All with the click of a button on your app. They can also communicate, send feedback, and access ‘app only’ offers, making them feel more engaged.
Decrease marketing costs
Many businesses focus on reaching new customer, because that’s how you grow, right? Not necessarily, which is where an app developer in Melbourne can be so useful. Existing customers are just as valuable for marketing, possibly even more so. They’ve already made a purchase or shown an interest in your services. In theory, that means if you stay connected with them, they’ll purchase again.
An app gives you a direct link to people who already love what you do, so you can target them more efficiently.
An app developer in Melbourne provides improved analytics
Apps can deliver invaluable data to inform your future marketing efforts. With built in analytics, you can find out how, when and why people are using your app the most. This gives you insight into customer behaviour and you can target your promotions accordingly.
Apps will always continue to evolve, so if you understand your customer, you can understand how best to grow your app. If they love discounts, keep sending them, but if other promotions get no response, at least you’ve got data to prove it.
Find an app developer in Melbourne
Working with Human Pixel as your app developer in Melbourne is easy. We wok to truly understand your business needs, and design mobile apps that deliver results. Contact us today, and let’s talk about mobile app solutions.