Category Archives: Digital Marketing

Human-Centred Marketing: The Way Marketing Should Be

Human-Centred Marketing: The Way Marketing Should Be

“Marketing is sending the right message to the right people in the right way at the right time. “ This was the opening message of our CEO, Alex Kain during his keynote speech for the Sydney leg of Intrigue 2019 held last August. Afterwards, attendants were treated to an in-depth discussion about how to put […]

Benefits of Hiring a Digital Marketing Agency

Benefits of Hiring a Digital Marketing Agency

With millions of people going online every minute, it is no surprise that businesses with an online presence have a greater advantage to get more customers than those who don’t. But just because your business already has an online presence, it doesn’t automatically translate to higher leads and sales. There are different digital marketing strategies […]

Driving More Traffic To Your Website Through SEO

Driving More Traffic To Your Website Through SEO

Almost all businesses have gone digital today. Each with their website. While an online presence comes with countless benefits, these do not come easily. To get a substantial return on investment (ROI) for putting up a website, your business needs a sizeable number of visitors. To do this, your website must be SEO-friendly. And if […]

The Key to Effective Online Visitor Engagement & Conversion

The Key to Effective Online Visitor Engagement and Conversion

Today, it can be said that online customers far outnumber those that do actual physical shopping. This is why most, if not all, businesses have an online presence. The virtual world is a very profitable place for companies that know how to take advantage of it particularly when it comes to engaging visitors and turning […]

Human Pixel wins the Clutch 2019 Australian Top Developers Award & more!

Clutch 2019 Leader Awards

The Human Pixel team won big at the Clutch 2019 Leader Awards taking home four awards, Australian Top Developers, Top Chatbot Companies, Top IT Services Firms and Top B2B Companies! We just feel like dancing to this great, great news. It’s definitely the best way to end the month! GRATEFUL FOR THE RECOGNITION Clutch is a US-based B2B research, ratings, […]

Making perfect clones of your perfect customers

Making Perfect Clones of your Perfect Customers

Understanding your perfect customers and acting on that knowledge We’ve all heard of Pareto’s law (the 80-20 rule, the Pareto Principle, law of the vital few and the principle of factor sparsity). If you haven’t here’s a brief explanation: The law is claimed to appear in several different aspects relevant to entrepreneurs and business managers. For example: […]

Increase Wallet Share from Your Customers

Wallet Share - Share of Wallet

WHAT IS “WALLET SHARE”? “Wallet Share” is essentially the total assigned budget that a company has to spend on services which are provided by your company. Take a printing business for example. Company ‘A’ may spend $10,000 per annum on printing services, therefore their total printing budget (or “wallet”) is $10,000. Wallet Share is the […]

Human Pixel has always provided white glove service and had a very hands-on approach.

- Kelsey, Equifax Workforce Solutions, With Human Pixel since 2016

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