Understanding your perfect customers and acting on that knowledge We’ve all heard of Pareto’s law (the 80-20 rule, the Pareto Principle, law of the vital few and the principle of factor sparsity). If you haven’t here’s a brief explanation: The law is claimed to appear in several different aspects relevant to entrepreneurs and business managers. For example: […]
Category Archives: Digital Marketing
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WHAT IS “WALLET SHARE”? “Wallet Share” is essentially the total assigned budget that a company has to spend on services which are provided by your company. Take a printing business for example. Company ‘A’ may spend $10,000 per annum on printing services, therefore their total printing budget (or “wallet”) is $10,000. Wallet Share is the […]