Websites are more than just a pretty face on your company. When built properly, your business website might become one of your most valuable assets. Here’s why.
Generating more leads
Building a great looking website is one thing, but it’s not much good if people can’t find you. With most people heading online to research products and services, you need a strong web presence. There are of course other marketing methods, such as advertising and social media, but nothing beats search engines.
Search engines are everybody’s go-to place for, well, almost everything. That’s why you need a website that ranks well on Google. To do that, your website needs to be optimised for SEO, focussing on the keywords relevant to your business. To understand how important this is, just think about the way you use search engines yourself. Do you ever click through to Page 2 of the search results?
Building brand awareness with your business website
Once you’ve got users clicking through to your website, it’s your opportunity to grow your brand. There are a lot of ways you can do this, but it starts with identifying who you want to be as a business. All companies have a store they’d like to share, and your website gives you that opportunity. It also lets customers become familiar with your logo, colours, even the tone of voice in your written content.
When customers start seeing consistency between your website and social media channels, you’ve got the makings of great brand recognition. Show the world who you are, and give customers a reason to connect with your business.
Automating your customer service
Having a powerful business website doesn’t just help you make money. It also helps you save money. Not to mention time! Building a website that’s full of information customers needs is one way to cut down on phone calls. Use a combination of informative content, frequently asked questions, and even a chatbot or live chat function.
It may sound like we’re telling you that sales automation and customer service automation are great because they cut down on wages. While this is true, it’s not the only reason for automated customer service. The fact is, customers are becoming less and less interested in talking to businesses. They want answer fast, and if your website provides that, you’re actually improving service.
A great business website converts more sales
When designing a business website, it’s important to focus on the customer experience. Those shoppers out there are a fickle bunch, and they don’t like inconvenience. So, if you have slow page load speed, or pages full of unnecessary information, they’ll simply go back to Google and find another search result. Your competition.
Optimising your website for conversions is critical. Everything from how the website performs to testing different call-to-actions placement should be considered. Use analytics to find out where customers are leaving your site. Then, you’ll know what needs to be refined.
Ultimately, it’s all about the customer experience and making it easy for them. It doesn’t happen instantly, but with some tweaking, you can turn your business website into a powerful sales tool.