One of the often-overlooked functions of a CRM is lead scoring. We tend to put a lot of emphasis on workflows, sales automation and building process that make life easy for the sales team. But lead scoring often gets forgotten, and there are plenty of reasons why it shouldn’t be. Lead scoring is the art […]
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Human Pixel at Intrigue Melbourne – The 4 Pillars of Marketing
12
Feb
Feb
“We need to get better at combining the human elements of marketing and technology. Use technology to help you be more human.” This was the key takeaway from our CEO, Alex Kain during his speech to the audience at Intrigue Melbourne. Attendees received a presentation on modern marketing, specifically how technology can help us add […]
02
Oct
Oct
“Marketing is sending the right message to the right people in the right way at the right time. “ This was the opening message of our CEO, Alex Kain during his keynote speech for the Sydney leg of Intrigue 2019 held last August. Afterwards, attendants were treated to an in-depth discussion about how to put […]