We offer a completely unbiased advice channel for our customers. Buying technology is tough, and without the right direction many companies purchase licenses for software they don’t even need, or for which an alternative exists which is either better suited or significantly cheaper.
We help our customers to cut through the noise of everyone’s “Our product is the Gartner / Forrester leader” blah blah.
Tell it to the wall. You want software which works, not the sales pitch.