Which HubSpot Price Package Suits Your Business?

hubspot price

Are you considering getting HubSpot to help your business grow? It’s a great customer relationship management (CRM) system, and it grows with you. Here’s what to consider when it comes to HubSpot price bundles.

Why do you need HubSpot?

It’s important to identify exactly why you need HubSpot. This is because they have different pricing options for different products. These separate groups include:

  • Sales
  • Marketing
  • Customer Service
  • CMS
  • Operations

The HubSpot price varies depending on which functionality you want to focus on, and each specialist area has three options: Starter, Professional and Enterprise. For the purpose of this article, we’re talking about the CRM bundle today, because this includes basically everything you need.

Consider your business size when choosing a HubSpot price package

Think about your business size before choosing which HubSpot price package works best for you. We’ll go into more detail soon, but each package starts with a limited number of users. So, if you’re a larger organisation with several people using the software, you’ll need to choose accordingly.

Scalable HubSpot price packages

Fortunately, you can base your decision on your current needs because HubSpot subscriptions are scalable. That means as your business grows, your software grows with you. For example, you can start on the Starter package, but if you put more sales team members on, you can move up to the Professional package.

Here are all of the pricing options you can choose from.

Can I get HubSpot for free?

Firstly, we should point out that HubSpot does offer free tools. This gives you the basics across all categories, such as Sales, Marketing, Customer Service and Operations. Bear in mind, these features are pretty basic, but still very helpful if you’re a start-up or just want to try the software out.

HubSpot CRM Starter

Starts at: $102 per month


Marketing Hub Starter – starts at 1000 marketing contacts

Sales Hub Starter – starts at 2 paid users

Service Hub Starter – starts at 2 service users

Operations Hub Starter

HubSpot CRM Professional

Starts at: $2,301 per month


Marketing Hub Professional – starts at 2000 marketing contacts

Sales Hub Professional – starts at 5 paid users

Service Hub Professional – starts at 5 service users

CMS Hub Professional

Operations Hub Professional

HubSpot CRM Enterprise

Starts at: $5,766 per month


Marketing Hub Enterprise – starts at 10,000 marketing contacts

Sales Hub Enterprise – starts at 10 paid users

Service Hub Enterprise – starts at 10 service users

CMS Hub Enterprise

Operations Hub Enterprise

Customise your HubSpot price package

The great thing about the existing HubSpot pricing packages is customisation, and you can change aspects of your package at any time. For example, if you have the Starter package and don’t want to increase your users but you do need more marketing contacts, you can do that. The price will go up, obviously, but you can tailor it to your needs.

Want to add users or enhance your package with certain add-on features? You can do that too. So, check out each package and work out which is most suited to your business. Then, customise it as you go. That’s true scalability!

*Pricing current at May 2021

About Author

Which HubSpot Price Package Suits Your Business?

Adam WInchester

Experienced Technology Leader with Nearly Three Decades of Impactful Achievements | Driving Business Transformation with Data-Driven Solutions | CRM and ERP Expert With an extensive career spanning nearly three decades, Adam brings a wealth of experience and expertise across various industries and software applications.