Almost all businesses have gone digital today. Each with their website. While an online presence comes with countless benefits, these do not come easily. To get a substantial return on investment (ROI) for putting up a website, your business needs a sizeable number of visitors. To do this, your website must be SEO-friendly. And if this is something new to you or you need help with this, you can always get the services of an SEO agency. Brisbane or any other state or territory houses Australian companies specialising in this.
SEO 101
Before we talk about how to make your website search engine-friendly, let’s go over the basics first. As any SEO company, Brisbane-housed or not would define, it stands for Search Engine Optimisation. It deals with methods done to secure your website a high ranking in search engines like Google, Yahoo and Bing. This, in turn, gives your site better visibility to users interested in what you offer. When you rank high, you get a greater chance of getting more visitors. Ask any SEO company, Melbourne, Sydney or Brisbane based, they will tell you that SEO plays an important part in the success of a website.
WAYS TO OPTIMISE
Now that you know what SEO is, let’s talk about how you can make your website search engine-friendly. There are several ways to do this. For this post, let’s focus on copy and image.
SEO-FRIENDLY COPY
Any message within your website is referred to as copy. It’s critical in SEO. The first thing you need to do to optimise your copy is keyword research.
Think of what keywords visitors will use to search online for an SEO company in Sydney or Melbourne, for example. Two possible keyword sets would be “seo company sydney australia” and “seo company melbourne”.
Once you have your list, incorporate it in your website’s copy. Now, doing these can prove to be challenging. If you don’t feel confident or need help, you can also hire an SEO company. Brisbane companies, among others, seek assistance from experts to do these.
OPTIMISED IMAGES
Image optimisation is also essential in SEO. Use only relevant ones with high-resolution as this affects your search engine rankings particularly in Google. On that, high resolution shouldn’t mean large file size. Make sure to reduce the size without compromising resolution.
When it comes to captions and file names, write them in a descriptive yet concise way. For example, seo-company-sydney-australia.jpeg. This tells search engines that the image is about an SEO company based in Sydney, Australia.
Lastly, maximise the alt text. If you’re using WordPress, you’ll see this field on the right side of the Attachment Details popup box when you click an image from the Media Library. Make sure it contains the SEO keyword set if there’s any and as always, describe the image.
…AND MORE
Other than optimising your copy and images as discussed here, there are still many other steps to achieve a healthy ranking in search engines referred to as on-page and off-page SEO. For these, you already need an SEO agency. This is because the other methods are already a bit technical and need experts to render the best possible outcome.
With everything said, your website needs to be SEO-friendly to drive more traffic. From copy to images to layout, everything needs to be optimised. Then for the technical stuff, best to get the services of an SEO agency, Brisbane based or otherwise. Doing so will assure more traffic to your website and a good ROI.
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