Is it time to give your business website an overhaul? Or are you just starting a new venture and need the perfect website design to hit the ground running? You might think it’s easy to just find a hosting service and slap together a website using templates. Well, you can certainly give that a try, but you probably won’t get the results you need.
There are different types of web design out there, so you need to pick what’s right for you. This means considering the following things:
- Website objectives
- eCommerce applications
- Visual appeal
- Customer experience
Here’s why these factors are important.
What is your website’s purpose?
Much like humans, websites need a reason to exist! You need to understand what you want to achieve with your website. It could be one, some or all of the following:
- Provide information about your business
- Sell products or services online
- Generate leads and grow customer base
- Help customers connect with your business
- Convert more sales
Determine your website goals before you start the design process.
Will you be selling products online?
If you plan to sell products online, you’ll need an eCommerce website. This means you should always choose developers with eCommerce experience. There are a lot of integrations and other factors to consider when building an eCommerce website, so make sure you pick a developer with the right experience.
Are the visuals important in your web design?
It might sound silly to suggest that the visuals don’t matter to some businesses. Of course, you should always make your website look good. But the level of effort and money that goes into the aesthetics of some websites may not be worth it for you. Features like animation and video all cost money, so it’s a good idea to determine if they really add value to your site.
Content – a little or a lot?
Similarly, you’ll need to think about what type of content you want on your site. Content is extremely important to improve search rankings, but that doesn’t mean filling every page with endless lines of text. You can always keep your main pages clean and simple, while bulking out the content by way of a blog.
Again, it comes down to your target audience and your website goals. If you want to give customers detailed information on products and services, a little more content may be required.
The customer experience always matters in web design
Ultimately, it doesn’t matter what type of business you run or what style of website you want. There’s one common thing that every good website should cater for, and that’s the customer. The customer experience is important whether you have a huge eCommerce operation or a local gardening business. While your website goals might be different, you still need to consider how the customer interacts with it. So, always make it easy for your customer to navigate, buy, gather information and connect with your business. In the end, it will mean more customers and more revenue.