Choosing the right CRM marketing software for your business is extremely important. It’s an investment both financially, and also takes time for staff to learn the new system. Most people would agree that great CRM marketing software can revolutionise the way you do business, but how do you know which is right for you?
Here’s a brief rundown on some of our favourite CRM systems, and the reasons they might be perfect for you.
Start the conversationZoho One
One of the reasons we love Zoho so much here at Human Pixel is the huge range of products and features it includes. You can get the basic CRM, which is perfect for customer management, sales and customer service. But the beauty lies in the number of extensions you can get from Zoho marketplace. There’s collaboration tools for remote working, communication features and so much more. In many ways, you can build a custom Zoho system even without the help of a custom CRM developer.
Zoho works beautifully as marketing software, but when you dive a little deeper you’ll see it’s one of the best full business solutions on the market.
Salesforce CRM
Another one of the big players, and one of our favourites is Salesforce. It’s a market leader for a reason, and it caters perfectly to medium and large businesses. However, there’s a small business version also, and you can get this for a reduced price.
Salesforce has a super-easy platform, and helps with everything from lead generation and sales through to workflow automation and even sales forecasting.
Keap
Keap, formerly Infusionsoft, has benefits for businesses of all sizes. However, the focus here is on simplicity. That doesn’t mean Keap isn’t packed with great features, but it does mean it’s super user-friendly. If you want an all-in-one sales and marketing solution that makes things easy, Keap could be the perfect fit for you.
Keap is also particularly effective for service-based businesses, so if you’re running a purely retail operation you might want to look elsewhere. For service business though, Keap puts all of your customer info and daily tasks in one place and takes away plenty of repetitive tasks.
HubSpot
HubSpot is certainly one of the most scalable CRM solutions out there. Best of all, if you’re a small business or entrepreneur, there’s also a free version. This lets you start of slow, and as your business grows, HubSpot grows with you. It’s also widely recognised as one of the most popular CRMs in the world.
If you’re looking for marketing software that really helps you through all its features, HubSpot is a great option. It obviously has all the marketing tools you need, but you also get plenty of tutorials, guides and other training resources. In this sense, you can really maximise the benefits of HubSpot even if you’re not tech-savvy.
The best marketing software suits your unique business
Ultimately, most of the well-known CRM marketing software out there will do a great job. The key is finding one that’s a perfect fit for your business. We love talking CRMs, so if you’d like to know more, please contact us at Human Pixel today.
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