If you’ve visited a few business websites in the last 12 months, you will notice the increasing number of live chat functions. These are also known as chat bots, and while you may think you’re speaking to a real person, you’re actually not. These artificial intelligence programs are set up to answer customer service queries quickly and easily. We’ve been recognised as one of the best chatbot development companies in Australia, so we’re here to show you why you need this business improvement in 2020.
What is a chatbot
Chatbots use artificial intelligence and machine learning to assist customers with basic online enquiries. Their scope is almost limitless, depending on how much information you program into them. Most chatbots use a series of answers from FAQs or knowledge bases to address customer queries based on word recognition.
Chatbots can serve multiple customers at once, and they can also be trained to answer in a specific voice and tone. They’re revolutionising customer service, and if you’re still not convinced, here’s some reasons you should be.
24/7 customer support
Chatbots provide round the clock service, any time of day or not. Machines don’t sleep, right? So many people do their online shopping or research after-hours, so this is where chat bots really excel. You don’t have customer service and sales staff available at all hours of the night, but this is when a lot of shopping occurs. Chatbots can be that first touchpoint to help nurture a lead into a sale.
The best chatbot development company can integrate a chatbot with your CRM
When a customer sees a chatbot, they may be more inclined to ask a question rather than just privately browse. The beauty of this, is a chatbot can capture a customer’s information and use it to inform future interactions.
By integrating a customer relationship management (CRM) system into your business, your chatbot can also serve as a data collection point to help with future marketing efforts.
Instant resolutions for customers
Customers are always happiest when they get quick service, and the answers they need. The best chatbot development company will deliver exactly that, because chatbots always ready to serve. In days gone by, a customer may have needed to email a query in the evening, knowing a response might come back for days. With chatbots, their issues can be solved instantly.
Chatbots are always learning
Chatbot technology allows for continuous learning. Firstly, you can regularly update the chatbot with questions your customers ask, essentially training it to answer them. But the most impressive thing is the artificial intelligence will learn on its own too. For example, if customers rate a chatbot’s answers as unhelpful, it can learn from the mistake.
Find the best chatbot development company for your business
If you want the best chatbot development company, contact us at Human Pixel today. As a one-stop shop for business systems improvement, we deliver chatbots that really add value. You can also speak to us about other needs such as custom software development and CRM integration. We’re here to help.
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