For those who love sci-fi movies, artificial intelligence won’t be a new concept. Whether it’s Skynet taking over the world in Terminator or robot assistants in Alien, the film world is littered with examples of powerful AI-driven technology.
What may be less familiar for some, is how this technology applies in the real world today. AI is here and making a huge impact on our lives already. Here are just some of the ways AI is transforming the world around us.
Smart assistants
Smart home assistants may be the most recognisable use of artificial intelligence for many people. Siri, Alexa and Google Assistant can be found in countless households around the world. They help us with online shopping, music selections, and the rapid delivery of news, and they even help you control household appliances. These systems use more technology than just AI, but it’s a big part of their makeup.
Personalised online experiences
AI algorithms already exist to analyse our online behaviour, even if they mostly work in the background. Product recommendations in eCommerce are a good example. An algorithm checks the types of products you browse or have bought before and offers recommendations based on this data. Streaming services like Spotify and Netflix do the same to bring you music and video recommendations.
Advertising
While on the topic of personalised experiences, let’s not forget how social media uses AI. We’ve all noticed when we do a bit of online shopping, all of a sudden, we see advertisements everywhere for similar items. This is mostly thanks to AI. While this targeted advertising is annoying to some and downright creepy to others, it’s a big advancement in the world of advertising, making it easier for businesses to put their products and services in front of people who are more likely to be interested.
Collaboration between humans and AI
For those still concerned that AI is going to take over the world, let’s remember that AI and humans still need to work together. For example, in a healthcare setting, doctors can use AI to analyse data at a scale that humans simply can’t do. This can help to identify diseases or conditions, but human doctors still need to make informed decisions about patient care. This is a perfect example of humans using AI to enhance the things we already do.
If you’d like to explore how AI can transform your business, contact Human Pixel today.
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