How Casting Kids’ New Website Helps Boost Their Business

How Casting Kids' New Website Helps Boost Their Business

Last year, we announced the launch of Casting Kids’ new website and custom talent management CRM, lovingly crafted by Human Pixel. Now that it has been almost a year, we decided to catch up with them to see how the website has helped their business.

“The journey has been positive. Very positive.”

– Juliette, Casting Kids Director


Casting Kids has been around since 2009. Since then, they have grown to be a market leader in their field. And as they continue to evolve, they wanted their website to be able to keep up with their growth. So when we collaborated, they already had an idea of what they wanted. We consulted closely with them to truly understand their business process. We investigated and discussed many features and functions to decide collaboratively which would help optimise their operations.

By applying our expertise in website and software development and having a thorough understanding of their needs, we designed and developed a bespoke website with a custom CRM system. Some of the features include:

  • Customised searches
  • Advanced contact filtering
  • Impressive automated Comp Card generation
  • Marketing system
  • Client Management
  • Talent Approval Workflows
  • Custom and insightful report generation
  • Customised forms
  • and a lot more


Human Pixel crafted the website and CRM system to make the user experience as positive as possible. This means providing ease of use and convenience not only for Casting Kids but also for their clients and talent.  Specifically, being able to conduct custom searches based on different factors like clothing size and distance from a job location has greatly helped both the Organisation and their clients. For Casting Kids, this means it no longer takes hours to manually create a list as the system does it for them within seconds. Also, with the platform automatically generating high-grade and professional Comp Cards, the talent is better promoted and clients get a much faster response to requests.

“One function that has been really helpful is the ability to search for talent based on age, height, clothing size, [among others].”

– Sandra, Casting Kids Director

Human Pixel also optimised the platform to make the website load super-fast. The same goes for the custom CRM system—something that became a problem for Casting Kids with their previous website. Furthermore, custom forms such as the Client and Kids Registration were designed to be comprehensive yet easy to use. Once registered, parents can also update details of their children in their account within the website without having to bother internal staff, creating great efficiency gains in the business.

Casting Kids have continuously reaped great benefits since the launching of their new website. With custom features and functions, they have been able to maximise their operations. Each day has been more productive with more tasks done.


And as a testimony to our commitment to provide the best customer service, we continue to work with Casting Kids to help them get the most out of their website through our Lifetime Warranty.

“Their [Human Pixel’s] assistance has been very quick. There is always someone ready to assist us.”

– Juliette, Casting Kids Director

In relation to this, we have further enhanced specific features and functions to best accommodate their changing needs. And with the Organisation looking to open its doors to Sydney soon, we’re eager to help them make sure that their website is ready and able to cater to a wider market.

Check out Casting Kids’ custom-built website at

About Author

How Casting Kids’ New Website Helps Boost Their Business

Adam WInchester

Experienced Technology Leader with Nearly Three Decades of Impactful Achievements | Driving Business Transformation with Data-Driven Solutions | CRM and ERP Expert With an extensive career spanning nearly three decades, Adam brings a wealth of experience and expertise across various industries and software applications.