The Benefits of Sales Automation

sales automation

You’ve probably heard about sales automation and wondered if it’s right for you. Well, if you sell anything on any scale, it probably is. Sales automation is one of the most beneficial business process improvements you’ll ever make. You’ll be able to manage leads better, set up workflows for consistent service and get all the analytics you need. Here are the top benefits of sales automation.

Leads don’t slip through the cracks

Sales automation is all based on the workflows you build into your CRM. So, when you do this properly, no leads should ever fall through the cracks. You can set up processes for organic website leads, social media leads and any other type of lead you may generate. The fact is, you don’t get a second chance at your leads very often, so it’s important to act quickly. Sales automation ensures your potential customers are handled quickly and efficiently.

Prioritising leads

Sales automation through a CRM also involves prioritising leads. This looks different for every business, of course. You may treat all leads the same, so you prioritise them according to the date they come in. Other companies may prioritise larger clients, or even specific types of enquiries. With sales automation, who gets followed up first is all up to you.

With a well-set-up CRM, you can even ensure that particular types of enquiries go to certain staff. For example, you may have sales experts who deal with certain products, so it makes sense for new leads to be handled with the right expertise.

It’s easy to set up sales automation

Setting up sales automation through a CRM can seem a little tricky at first, but it really isn’t. Once you start building your workflows and triggering the events that lead to certain actions, it makes life so much easier. Not just easier, but more efficient. Most people can build these workflows themselves with a little training, so while it might take a bit of time initially, it will save you hours in the future.

Comprehensive analytics

If there’s one thing that’s important when it comes to sales, it’s getting comprehensive data. You want to track performance month to month, week to week and even by staff member. Solid reporting is the foundation of a sales team’s success. It’s not just about monitoring people’s work though. You can also identify trends and see where in your sales funnel things are falling over. In terms of evolving your sales processes, the analytics you get from a sales automation software is crucial.

Sales automation delivers a consistent sales approach

Finally, everybody loves consistency. Because you build workflows into your sales automation software, all of your customers should have a similar experience. Your staff have simple processes to follow, so there shouldn’t be any part of the sales process missed out. This is great not only for your customers, but also for your staff who get clarity on how to do their job.

Overall, sales automation is a bit of an investment in time and money, but the long-lasting effects on your business are profound.