Tag Archives: crm marketing

What is CRM Marketing?

crm marketing

You may have heard the term ‘CRM marketing’ and wondered what it’s all about. Well, we’re going to tell you! Firstly, you’ll need to understand that a CRM (customer relationship management system) is a valuable piece of technology. Depending on the program, it can range in complexity from just gathering and storing customer information through […]

CRM Marketing: What is Lead Scoring?

crm marketing

One of the often-overlooked functions of a CRM is lead scoring. We tend to put a lot of emphasis on workflows, sales automation and building process that make life easy for the sales team. But lead scoring often gets forgotten, and there are plenty of reasons why it shouldn’t be. Lead scoring is the art […]